The Story of Russell Stover Candies
The legacy of Russell Stover Candies is a testament to the American dream, woven from the fabric of determination, innovation, and resilience. The tale begins with the founders, Russell and Clara Stover, whose early years were steeped in the ethos of hard work and the courage to dream big.
Humble Beginnings
Russell was born in 1888 in Alton, KS, a small community in north-central Kansas. Spending much of his childhood on his family’s farm in Iowa, he was enriched by stories of his grandfather's adventures during the California Gold Rush, instilling in him a bold spirit of ambition. Clara, similarly raised in the rural expanses of Oxford, Iowa, learned the importance of self-reliance and perseverance, qualities that would later define her role in their joint venture.
Their story took its first significant turn in Iowa City, where Russell and Clara met as students at Iowa University. Though they wouldn't marry until years later, this meeting set the stage for a partnership that would change the face of the American confectionery industry. After an unsuccessful farming endeavor in Saskatchewan, the couple pivoted towards the world of candies, a shift that marked the beginning of their journey into confectionery.
A Sweet Venture Begins
“Mrs. Stover’s Bungalow Candies” in Colorado. Courtesy Russell Stover.
After moving back to the United States, Russell and Clara embarked on their candy-making adventure from their Chicago apartment, experimenting with recipes and techniques. This period of trial and error was crucial, laying the groundwork for their future success. Russell's creation of the "Eskimo Pie" brought them fleeting fame and the financial means to pursue their dreams further. In 1923, they founded "Mrs. Stover's Bungalow Candies" in Denver, Colorado, a small but ambitious operation that would grow into a confectionery empire.
1930: “Mrs. Stover’s Bungalow” at 1120 E. Linwood. Courtesy: Missouri Valley Special Collections, Kansas City Public Library, Kansas City, MO
The move to Kansas City in 1931 was a strategic decision that positioned Russell Stover Candies for exponential growth. Under Russell and Clara's leadership, the company expanded its offerings and reach, transforming from a local candy maker into a national brand synonymous with quality and innovation. Their commitment to excellence propelled the company forward, establishing Russell Stover as a beloved household name.
The journey was not without its challenges. The Stovers faced economic downturns, competitive pressures, and the ever-evolving tastes of consumers. However, their ability to adapt and innovate kept the company at the forefront of the confectionery industry. Russell's expertise in candy-making processes and Clara's managerial acumen were instrumental in navigating these obstacles, driving the company towards greater achievements.
Courtesy Russell Stover.
The mid-20th century saw Russell Stover Candies solidify its presence in the American confectionery landscape. The expansion of their product line, coupled with strategic marketing efforts, helped the company reach new customers and markets. The introduction of iconic products, such as their assorted chocolate boxes and seasonal offerings, cemented Russell Stover's reputation for quality and creativity.
Building a Legacy
Circa 1980s: Russell Stover Candies at 320 Nichols Rd in the Country Club Plaza. Courtesy: Missouri Valley Special Collections, Kansas City Public Library, Kansas City, MO
The legacy of Russell and Clara Stover extends far beyond their lifetimes. After their passing, the company continued to flourish, embracing new technologies and expanding its market presence while staying true to the core values of quality, service, and value. The acquisition of Whitman's Candies in the 1990s expanded the company's reach and product lineup, further establishing its position as a leader in the confectionery industry.
Russell passed away in 1954 at the age of 66. Clara lived until her early 90s and passed in 1975. They are buried next to each other in the mausoleum at Mt. Moriah Cemetery on Holmes near I-435.
Today, Russell Stover Candies stands as a monument to the power of perseverance, the importance of innovation, and the value of quality craftsmanship. The company's journey from a small kitchen operation to one of the largest confectioners in the country is a compelling chapter in the story of American entrepreneurship. It serves as a reminder that with vision, hard work, and a commitment to excellence, even the sweetest dreams can become a reality.
The Stover home in Mission Hills, KS. Courtesy - JoCoHistory.org.